The move points to a growing need to cater to a younger customer base, one that wants designer clothes not just for big occasions but also wishes to make them a part of their day-to-day lives by interpreting individual pieces in individualistic manners.
Suhana has been serving up look after look, and it's only getting better.
Let your outfit take the spotlight on Valentine's Day.
IMAGES from Day 5 of the Wimbledon Championships at All England Lawn Tennis and Croquet Club on Friday.
These silhouettes in bright colours and stunning patterns are simply beautiful.
Looop Lapeta is wacky, funny and vibrant, all at the same time, observes Namrata Thakker.
Has Ajay bought a Rolls Royce? Kangana launches a reality show... Allu Arjun pays tribute to Puneeth Rajkumar...
'Summer Somewhere exclusively creates clothes that are kind to the planet.'
See how Malavika put a sexy spin on the one piece swimsuit.
Director Rahul Nair's gabby comedy looks at the difficulty of dating in the digital age in a manner that's equal parts shallow and silly, notes Sukanya Verma.
As the talented actress-singer celebrates her 36th birthday on January 28, Namrata Thakker looks at some of her best fashionable outings in black.
Aisha celebrates her birthday... Diana is winter-ready... Nora sees red...
Stars set the standard high for effortless dressing.
Pret designers Alpana Mittal and Neeraj Chauhan's outfits have been worn by Tyra Banks, the late Sridevi and Sofia Reyes.
'When his captaincy is under threat, he tends to quit': Manjrekar on Kohli
Preity in mommy gear... Mohanlal celebrates Iruvar... Dia shares a memory...
Akshay takes a selfie... Sushmita makes a choice... Rhea snacks on vada pav...
As the Little things actress celebrates her 29th birthday on January 11, Namrata Thakker looks at some of her fashionable outings.
Sunny goes pink... Lara loves to work... Sobhita promises to smile more often...
"Some vidharmis are constantly hurting Hindu sentiments. The video 'Madhuban me Radhika nache' is one such condemnable attempt. I am warning Sunny Leone ji, Shaarib and Toshi ji to understand. If they don't remove the song after apologising in three days, then we will take action against them," Mishra told reporters when asked about the song.
Get inspired by these celebs to ]step out in style for your Xmas celebrations.
It's December and B-Town celebs are already kicking off the festive season in shimmering, party-ready silhouettes.
As the actor turns 31 on November 22, Namrata Thakker takes a look at his wonderful life through his Instagram feed.
Something in Alia has surely changed after Gangubai. Her entire performance is about proving to herself and not to the world what she can do, feels Sukanya Verma.
Lara Dutta nails her character's daunting temperament, Soha Ali Khan's sophistication is tailor-made for the part, Anya Singh conveys a tidy blend of shy and spirit, but it's Kritika Kamra's hilarious Kareena-fication that makes her the life of this willy-nilly game of thrones, observes Sukanya Verma.
A depleted Australia lost eight out of 10 T20 matches in the West Indies and Bangladesh but won four of their five Super 12 games at the World Cup to finish second in Group 1 behind England.
As we continue grappling with an irrepressible pandemic, music is both a refuge and source of comfort.
'We do a lot of activities outside the pitch, maybe it's too much for some but that's how you win titles.'
Rajesh Karkera/Rediff.com heads to south Mumbai to discover why Kitab Khana is considered one of the best bookshops in the world.
Aastha Gill raises the temperature with her stunning, glamorous silhouettes.
India's swashbuckling all-rounder Hardik Pandya made it clear on Sunday that he will not resume bowling until at least the ICC T20 World Cup closes in on the knock-outs.
Badosa beats Fernandez; Swiatek, Halep storm into quarter-finals
Disha takes a selfie... Malaika is a boss lady... Kajol misses her daughter...
Effortlessly chic and sexy, Tara looks ravishing in red.
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